Our design aesthetic incorporates a range of modern, retro and elegant silhouettes allowing for sophisticated, fashion-forward beach favorites, accessories and clothing. With an array of options in our designs, our seasonal collections are a cross between the contemporary, classic and cutting-edge selections; a panache of decadence that allows you to make your own personal fashion statement
A.M is focused on representing an African luxury ideal in a less traditional manner, representing femininity, class and a diaspora narrative; ensuring our pieces are functional, realistic and resonate deeply with well-traveled, lifestyle-focused women.
Our custom colorful threads are spun into vibrant contemporary “Ntoma” (traditional fabric from Ghana) - inspired print, then stitched together by a few amazing women in the southern suburbs of Cape Town, South Africa; this then becomes the Aya Morrison collection that you know and love.
Helena, our creative director is also our in-house stylist who prides herself in highlighting and combining individual pieces into enhanced mix-matched new looks through her styling tips that can be found on our blog - the 'A.M Edit’. – Indulge
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